Stage one · Brand kickoff
AMMARIFIED
Look the part.
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People already follow Ammar's life on @ammarryasser. He is the brand.
The last post on the coaching account. It has been silent for over three years.
Local coaches who own "looking good" as a lifestyle. They sell muscle, value or wellness.
Relaunch date. A named campaign, three programmes, a WhatsApp funnel and an AI setter.
That is not a problem. It is the positioning. People follow how Ammar lives. The coaching account's job is to turn that into a plan.
@ammarryasser, October–November 2026
Pros sell trophies. Gabr sells value. Ezz sells wellness. Kareem sells volume. Swipe through each one. Data from their public profiles and sites, 9 Nov 2026.
Omar Hady sells in dollars: $60 a month, VIP $300 for 3 months. Gabr's prices are his Black Friday sale on 9 Nov 2026.
Mike Thurston and Joss Mooney both run a personal account for the man and a business account that sells. Ammar already has the first one.
Personal feed is luxury travel, resorts and fragrance, mostly photos. The coaching account sells the THRST app in his own voice, with named seasons like "Winter Arc".
"I coach men who refuse to slow down after 30." Personal feed is fatherhood and Dubai. The business account posts myths, client numbers and keyword offers.
A consultation carousel with actor Ahmed El Saadany, about 6.3K likes. It sells care and access, not muscle. Take: show the consultation itself, in daylight, at a desk.
A rapid-fire myth reel at a podcast mic, about 10.9K likes and 4.2K shares. Take: one mic, one question per cut. It becomes our "Yes or No" series.
For busy men who want to look sharp in a suit and easy on the beach, AMMARIFIED builds a lean, presentable physique around real life: work, travel and dinners out. Not a season. A lifestyle.
Sign-off kept from the original brand: "Time to get AMMARIFIED." The hashtag stays as a community tag, not a logo.
Three programmes named after tailoring. A low entry price, a premium top, and longer plans cheaper per month. Prices are a starting proposal for Ammar to confirm.
| 3 months | 4,500 EGP |
| 6 months | 7,800 EGP |
| 12 months | 12,600 EGP |
| 3 months | 7,500 EGP |
| 6 months | 12,900 EGP |
| 12 months | 21,600 EGP |
| 3 months | 30,000 EGP |
| 6 months | 54,000 EGP |
| Screening | Form + call |
Illustrative: 30 new clients a month (60% Essentials, 35% Tailored, 5% Bespoke, on 6-month plans) is about 320K EGP of new sales a month. Ammar's target is 20–40.
Straight from @ammarryasser. The look is already there. The shoot day adds warm natural light and one consistent grade.
الكارب بيتخن؟ لأ. اللي بيتخن إنك تاكل أكتر من احتياجك.
رايح عشا بره؟ ده الأوردر اللي هتطلبه.
مش محتاج ساعتين في الجيم. محتاج ٤٠ دقيقة صح.
Launch grid: first 9 posts on @ammarified
Story, method, three programmes, proof, partners, FAQ and WhatsApp. Ads and the AI setter point here. It's live inside the laptop. Scroll it.
Seven templates the team fills in for each client: welcome pack, intake questionnaire, workout programme, meal plan, supplement guide, progress report and lifestyle guide. Below, the current workout and meal plan, rebuilt.
| 1A | DB flat bench press | 3 × 10 |
| 1B | Wide machine seated row | |
| 2A | Machine chest fly | 3 × 10 |
| 2B | DB chest-supported row | |
| 3A | Chest press machine | 3 × 12 |
| 3B | Seated row | |
| 4A | Push-ups | 4 × 15 |
| 4B | V-bar lat pulldown |
| 1 | Machine shoulder press + EZ-bar curl | 3 × 15 |
| 2 | Plate front raise + V-bar pushdown | 3 × 15 |
| 3 | Rear delt fly + DB shrug | 3 × 12 |
| 4 | DB hammer curl + rope pushdown | 4 × 15 |
Stays exactly as it is: lifestyle, fragrance, family. Adds the link in bio, one coaching story a week, and a collab post on launch day.
Education, results and sign-ups, in Ammar's voice and face. Egyptian Arabic spoken, English titles on screen. Daily posts and daily stories.
Footage: Ammar's training archive gets cut into the first 20+ reels. One shoot day before launch covers the hero campaign and 10 "Yes or No" episodes in one sitting.
Keywords: programmes · the myths guide · the gene test · the application. Medical questions, complaints and discounts go straight to a person.
Next: New Year reset in January, then Ramadan 2027 (expected around early February) as the first seasonal campaign. Women and family programmes follow once the core funnel is steady.
Ad spend is paid by Ammar straight into the ad account. Pick a budget and the split updates.
No result is promised before live data. Weekly optimisation, a monthly report and a review call, as in the retainer.
Tick as we agree. 0/10
Sources: public Instagram profiles of every account listed (followers, bios, recent posts and reel views, read on 9 Nov 2026); hassangabr.com/ar, hossammansour.com, omarhady.com, teamezzfitness.com, supercoach.me; Average 5 team competitor deck; Ammar's current client documents. Prices proposed here are recommendations to confirm with Ammar. Images of Ammar in the new look are AI concepts generated from his own photos.